All of our products are the result of research, study, and fish tested hard work. We custom design each product to match your exact needs to you can sure that when you cast a Send It Outdoors lure into the water, you are going to be catching a fish worth telling a story about. Whether you are sitting in shanty ice fishing, or casting from a boat in the middle fo summer, these high-end, custom lures will bag you the biggest fish you've ever caught.